Silicon Valley / San Jose Business Journal is reporting that SalesForce Inc. will offer a CRM application for the popular microblogging service Twitter.
I must admit being pleasantly surprised by this new application. SalesForce Inc. is helping corporations harness the real power of social networks — namely the Twitter community. Comcast has been a model in providing solutions to customer problems via Twitter, and is one of the first customers of SalesForce Inc’s new app.
It basically seems to be a way to easily track conversations on Twitter, and is not the only app to provide tracking, but could be the most expensive. Pricing is ”$995 a month for five agents and five business partners, and support for 250 customers.”
Forrester analyst Jeremiah Owyang wrote about the possibilities for Twitter if it were to create it’s own CRM/brand management tool on his Web Strategist blog.
Read the full BizJournals.com article about SalesForce Inc’s new Twitter CRM app here: http://www.bizjournals.com/sanjose/othercities/sanfrancisco/stories/2009/03/23/daily4.html?
